Thwack recently launched their sports brand globally in Singapore, with a special emphasis on developing products for the badminton market. The Indian company's flagship product is a badminton racquet featuring a unique grip developed with the aid of former singles world champion, Xiong Guobao. The innovative moulded grip aims to utilise the concept of "muscle memory" to reinforce the use of the proper technique for forehand and backhand grips. Will the patented grip catch on? How will the Indian company fare amongst the established badminton product manufacturers?
Whilst the Thwack website features very little product information, there's some interesting high definition badminton coaching videos by Coach Guobao that's worth checking out. An introduction video and an example of the backhand clear is shown below.
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